- Industry
- Aviation & Logistics
- Date
- March 2026
- Duration
- 3 weeks
- Read time
- ~3 min
- Services
- Web DevelopmentWordPressPerformance Engineering
Elin Air is a full-service aviation company offering private jet charter, helicopter services, air cargo logistics, FBO operations, and MRO services. Their previous site looked decent, but it didn't convert visitors into charter requests and it didn't feel like the premium service it was supposed to represent.
Working alongside designer Mayowa Oduntan, I built the production WordPress implementation of her redesign. The goal was to give Elin Air a digital presence that built trust, showcased the fleet, and let prospective clients move from interest to inquiry in under three clicks.
From brochure to booking platform
The legacy Elin Air site looked decent, but it didn't actually convert visitors into charter requests. Five distinct service lines were presented as a flat list of links with no clear hierarchy, and the only conversion path was a generic contact form buried two pages deep.
The redesign reframed the site around visitor intent. Fly, ship, or service. Each path leads to a focused booking flow instead of a generic contact page, and the homepage gives visitors a clear next step within two clicks of arriving.
Fleet as a showcase
Each aircraft now has its own detail page with specifications, capacity, range, and interior photography. Visitors can compare aircraft side by side before submitting a charter request, which means the inquiries that do come through are better qualified and faster to close.
Micro-animations on the fleet cards, smooth scroll to anchor sections, a sticky mobile CTA. Every interaction got a small detail pass, but none of it at the cost of perceived load time.
Performance as a feature
The legacy site loaded in 4.2 seconds on mobile, unacceptable for a brand selling premium aviation experiences. Hero imagery was re-encoded as WebP and served through Cloudflare. Plugins were audited and stripped to the four that were actually doing work.
The result was a 92 mobile PageSpeed score at launch, with a 1.4 second LCP on 4G. The site feels premium without making visitors wait for it.
Booking flow rebuilt
The old contact form was a single page with twelve fields. The new flow is multi-step. Service type, dates, passenger count, contact details. Each step takes less than 30 seconds to complete, and submission routes directly to the operations team instead of going through a general inbox.
Three weeks, one blueprint
Mayowa Oduntan had already validated the homepage in Figma Site before development started, so stakeholders had seen the interactions and approved the direction. Week one was structure. Week two was visual implementation. Week three was the performance pass.
We launched three days ahead of the original deadline, with the staging site scoring 92 on mobile PageSpeed before any production CDN tuning.
Measurable outcomes
Working with Joel meant the redesign didn't stop at handoff. Every interaction, every micro-animation, every performance decision was preserved in the build exactly as designed. That's rare.
Mayowa Oduntan — UX Designer (thisismayor.webflow.io)
The fastest path to a happy client isn't a fancier design, it's a clearer one. Every decision was measured against the goal of reducing reliance on charter brokers by enabling direct customer acquisition.
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